In case you missed it, Drips was the headline sponsor of the Contact.io Conference that took place earlier this month. For three days, participants networked, attended thought-provoking panels and breakout sessions, and learned how to increase their business growth through the most powerful marketing and contact channel.
Not only were we the headline sponsor, but we also took part in The State of the Contact Industry Panel featuring Drips’ co-founder and CEO A.C. Evans, as well as The Art of the Message Breakout Session.
The State of the Contact Industry Panel
Featuring Drips co-founder and CEO A.C. Evans, this panel was made up of some the most influential business leaders in the Contact Industry as they discussed strategies for incorporating future technology trends in a consumer-first environment.
Our favorite moment? When describing the evolving complexity of technology, A.C. acknowledged the importance of data and volume, but also spent some time highlighting an important, and often overlooked component: “Creative is always the variable,” he said. ”You can’t discount humans. Drips has a team of designers who are there to figure out if it’s best to use priming, social proof, authority or liking. Is it better to do two texts before a call or a call after a text? Is it better to mention where they came from or where you’re trying to get them to? There’s so much nuance that goes into every single message.”
Other key takeaways:
- The time of stealing people’s time is over, so you have to figure out how to talk to consumers without being boring.
- Insight is everything. Knowing WHY something happens is a valuable insight that occurs in Conversational Texting®.
The Art of the Message: SMS that Converts Breakout Session
Monica Woller, VP of Program Management, and Bryce Marshall, VP of Key Accounts took attendees through some best practices to implement when using SMS in their marketing mix.
Participants learned about the benefits of conversational messaging including how it keeps people engaged, illuminates intent, and encourages conversation. Monica and Bryce also gave insight into the psychological components of persuasion that factor into the decision-making process. And, after the presentation concluded, there was an interactive trivia session!
- Providing customized messaging makes all the difference: use contextually relevant information, check the time zone, personalize the message, and offer multiple-choice options.
- Although conversational messaging will open avenues you didn’t have before, the key to making it successful (and setting yourself apart from everyone else sending text messages) is creativity mixed with psychology.
But we didn’t stop there! On the first night of the conference, we hosted a Happy Hour for everyone and had a great turnout. If you missed it, don’t worry. You can check out the highlights in this recap video.