Drips continues to share the benefits of conversational texting® and SMS best practices.
AKRON, Ohio—Sept. 7, 2021—Drips, the founders of Conversational Texting®, today announced it will be the headline sponsor in this year’s Contact.io conference on September 12-14 in Denver, Colorado. Participants will have the opportunity to engage with subject matter experts in the Drips booth to learn how to drive engagement through the SMS channel. Participants will also hear from Drips’ leaders during a dedicated panel session, “The State of the Contact Industry,” and a breakout session, “The Art of the Message”.
During these three days, Contact.io conference attendees will network, attend thought-provoking panels and breakout sessions, and learn how to drive business growth through the most powerful marketing and contact channel. The conference is expected to draw hundreds of professionals from the telephone, financial services, healthcare, home services, professional services, and the travel industry.
“The State of the Contact Industry Panel will feature some the most influential business leaders in the contact industry as they discuss strategies for incorporating future technology trends in a consumer-first environment,” said Drips co-founder and CEO A.C. Evans. “Since the balance of power has shifted away from brands and is now firmly in the hands of the consumer, we’ll be examining contact strategy best practices, specifically around the consumer’s preferred method of contact: SMS.”
Drips’ breakout session will be led by Monica Woller, VP of Program Management, and Bryce Marshall, VP of Key Account. The two will guide the audience through “The Art of the Message” with a focus on SMS messages that convert.
“A lot of people want to know how to craft text messages that will garner a response,” says Monica Woller. “We’ll be taking attendees through some best practices to implement when using SMS in their marketing mix. Participants will also get insight into the psychological components of persuasion that factor into the decision-making process.” Woller and Marshall will also outline the benefits of conversational messaging including how it keeps people engaged, illuminates intent, and encourages conversation.
The Drips AI-powered platform enables brands to engage with their audiences through Conversational Texting® and scheduled calling. Backed by a proprietary natural language processing model, Drips leverages human-like messaging to break through the noise, capture intent and drive meaningful outcomes. With more than half a billion conversations handled to date, our AI is constantly improving. More than 3.5 billion touchpoints have gone through the Drips platform. The platform offers an open API allowing clients to integrate with any CRM, marketing automation system, dialer or call center platform. Learn more at www.drips.com or connect via LinkedIn, Twitter, Instagram or the Drips blog.