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How SPAM (7726) Scores Can Affect Campaigns

SMS spam scores can function a lot like email “report spam” scores. If it gets too high, your messages, and potentially your entire brand can start getting blocked. And just like with email, it’s getting to be easier and easier to report SMS spam. After all, in 2021, smishing incidents increased by 24% in the US and 69% globally (CNET), so it makes sense that carriers are doing more to identify potential spam and make it easier to report it.

 

How SMS SPAM Reports Affect You

If you’re an enterprise looking for a better way to communicate with your audience, you’re probably very aware of spam reports. Even though you’re not spamming consumers, there’s still a risk of messages being flagged as spam even if everything is above board. The anonymous nature of the internet can contribute to fake, erroneous, fraudulent, or simply unreliable information at times.

Additionally, people can simply change their minds right after they fill out a questionnaire or request for quote. Also, people tend to get busy and can forget they even registered to be communicated to. If they forget that context, you could be at risk. Unfortunately, when you reach out to something they requested info on, consumers can still choose to flag that message as spam. So, what happens after that? If it’s one or two people — maybe nothing. Even the most legitimate campaigns can get some spam flags. But if you’re getting too many (meaning it’s out of the range of ‘normal’, there might be issues, including the inability to send more SMS messages.

 

How to Help Lower Your Spam Scores

So, what can you do to reduce your spam scores? First — make sure you choose a partner with an excellent approach to data sanitization (what we call “Traffic Control”). That way, you spend more time talking to people who want to speak with you, and less time with wrong numbers, fake information, and people who have already made buying decisions elsewhere.

Traffic Control By Drips can help you proactively disqualify individuals who meet specific client, project, and industry-specific criteria could be fake or have other questionably valid signals. Though you might think it’s less effective to talk to a smaller group of people, that group will be more likely to be interested in what you have to say. And your spam score will thank you. Keep in mind that 90+% of your user issues could be caused by ~2% of your actual users. Drips can help you identify that 2% before they become a problem.

Learn more about how Drips can help you communicate more efficiently with your intended audience, and more importantly how to not communicate to those who are not.

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