The only thing worse than getting an unwanted call is when the caller leaves a garbled, incoherent voicemail transcription that looks like “… is it again… renewal… to leave a message, press 5…” As you can probably imagine, messages like these aren’t likely to be returned (they can’t even be read, to be fair), especially when people are taught that mistakes like this often mean the call is, at the very least, spam and possibly a malicious scam.
Obviously, messages like “To leave a message, press 5,” aren’t meant for a consumer — they are either the result of faulty answering machine detection (AMD) software or an enterprise not using the appropriate carrier or phone settings when leaving a message. But the likelihood of someone returning a call to an incomplete voicemail message is lower than 4.8% (The Pipeline). Why? There’s no context to the voicemail, and, as mentioned above, spam calls are at an all-time high, placing people on the defensive.
Unfortunately, the low return statistic isn’t the only thing enterprises have to worry about. Call blocking is becoming the new way to prevent unknown calls and calls perceived as “spam,” and new phone models are making it even easier to block individual numbers on a device. That means a person could easily block further attempts even if the call is for an important reason.
The Biggest Culprit — AMD
Answering machine detection (AMD) technology is not perfect. When it works correctly, AMD is designed to tell when an answering machine picks up. But when it doesn’t… the AMD can mistake people for answering machines and answering machines as people. This isn’t just annoying for the enterprise; it also creates a terrible user experience for the audience and can dramatically decrease contact rates. For example, a user that is erroneously detected to be an answering machine may be hung up on.
But how can enterprises elevate their voicemail game to reach their audience and provide them with the messages they need?
Don’t worry! Voicemail is still a handy way of outreaching to your audience — provided you do it correctly. The way people engage with voicemail is changing, with more than 75% of people interested in engaging with voicemail transcripts (Metaswitch). Because of this huge shift, it’s now more important than ever to be able to leave a message that’s clear, concise, compliant, and, most importantly, will be accurately transcribed.
Fortunately, Drips developed a proprietary methodology that is carrier specific to leave quality voicemails at scale. We call it Visual Voicemail by Drips.
Our AI technology leaves voicemail messages as if they were coming from a real person. And more importantly, these voicemails are designed, tested, and delivered in an easily transcribed way. (We even use professionally trained voice actors to record the messages.)
Learn more about how Drips can help you leave better voicemails and improve your user experience.