- Drips helped a healthcare payer reach Medicaid members who needed to renew eligibility after the COVID-19 public health emergency.
- Two-way conversational texting outperformed phone, email, mail, and one-way texts by making it easier for members to engage.
- The payer increased engagement from 4% to 40% and exceeded its redetermination stretch goal by 31%.
Challenge
After the end of the COVID-19 Public Health Emergency, this payer struggled to reach members that needed to renew their eligibility for Medicaid. Despite using phone, email, mail, and one-way texts, their connection rate was only 4%.
Solution
Drips' two-way conversational texting approach made it easier for members to engage. Within weeks, their engagement rate jumped from 4% to 40%, connecting with members who otherwise wouldn’t have engaged.
Results
Drips achieved a 10x increase in member engagement and a 31% higher redetermination rate than the payer’s stretch goal, resulting in thousands of members retaining coverage.
