- Drips helped a Medicare plan replace costly outbound dialing for webform leads with conversational outreach.
- The program worked fewer leads with fewer touchpoints while producing stronger conversion performance and faster speed to conversion.
- Scheduled inbound calls created better prepared enrollment conversations, improved conversion rates, and reduced cost of sale.
Challenge
This payer recognized that while calls are still the preferred option to have enrollment discussions, following up with digital leads from webforms with outbound dialing proved costly.
Solution
This payer put their outbound dialing vendor to the test against conversational outreach. Drips worked fewer leads, had fewer touchpoints, and was still able to provide a more effective conversion rate than outbound dialing. Because of better speed-to-conversion and lower cost of sale, this payer moved all webform outreach to Drips.
Results
Scheduled inbound calls with Drips resulted in better prepared conversations, translating to improved conversion rates and cost savings.
