MMS By Drips
Key Takeaways
- Learn how MMS can bring richer media into customer outreach programs
- Use multimedia messaging to create more engaging mobile experiences
- Support modern consumer expectations with visual and interactive text outreach
Overview
Summary
This virtual event, which is Part 1 of a three-part series, explores how artificial intelligence is fundamentally breaking the traditional SaaS model. Because AI makes customers more productive with fewer seats, the old SaaS engine of expanding user adoption is effectively going in reverse. You will learn why vendors must transition from selling software tools to taking on the risk of guaranteeing business outcomes through the new DARE (Design, Activate, Realize, Evolve) framework.
Challenges
The old LAER model fails because it is unable to cross the 'AI Adoption Chasm,' which is characterized by systemic hurdles like fragmented infrastructure, a severe global talent shortage, and strategic ambiguity about use cases. While the SaaS model relied on software usage as a success metric, AI 'usage' is often a cost center or a sign of inefficiency, placing immense pressure on providers to fundamentally shift how they deliver value.

