What’s Up With Tech Podcast: Why Your Marketing and Sales Outreach Sucks
In this episode, A.C. Evans shares why traditional outreach is broken and the benefits of turning standard push text messages into a conversation.
Key Takeaways
- Traditional outreach methods like phone calls, email, and direct mail are losing effectiveness with modern consumers.
- Asynchronous messaging can turn one-way pushes into conversations that let people respond on their own time.
- A human-in-the-loop AI model can help regulated companies adopt smarter outreach while managing compliance risk.