- Drips helped a Medicare Advantage payer educate eligible members without relying on confusing or intrusive traditional outreach.
- Two-way conversations identified member intent earlier and routed interested members to scheduled calls with agents.
- The program supported a 20% increase in acquisition conversions while lowering cost per sale compared with outbound methods.
Use Case: Acquisition
Read this short success story to learn how AI-powered SMS conversations can make health plan transitions easier, improve conversion rates, and reduce the cost of sale.
Challenge
This payer aimed to educate members eligible for Medicare Advantage options through traditional outreach channels like direct mail, email, and outbound calling. Unfortunately, the abrasive nature of these methods created more confusion than interest.
Solution
Drips' two-way conversational approach made it easier for members to engage. Instead of spending time trying to reach members through multiple call attempts, Drips enabled agents to focus on interested members who scheduled a call to explore Medicare Advantage options.
Results
The Drips approach helped identify member intent sooner, leading to higher conversions and lower cost per sale than traditional outbound methods.
