- Drips helped a Medicare Advantage payer use onboarding conversations to strengthen member relationships with primary care providers.
- Two-way SMS and phone conversations helped members select a PCP and complete or schedule initial screenings and visits.
- Thousands of members were reached in the first weeks, giving agents opportunities to address PCP selection and other care gaps.
Use Case: Onboarding
Confirm enrollments, drive portal registration, go paperless, and discover wellness & care programs.
Challenge
This Medicare Advantage payer identified that a lack of relationship between members and their PCP was leading to retention issues downstream. They wanted to start conversations with members who didn’t have a PCP or were auto-assigned.
Solution
Drips Conversations as a Service enabled this payer to connect with new members during onboarding using two-way SMS and phone conversations. Members were able to select a provider and take steps to complete or schedule their initial screening and visit.
Results
In the first few weeks, thousands of members were reached using Drips to schedule a call with an agent. During the call, agents not only helped members select a PCP, but also used this time to address other care opportunities.
