The $5 Mailer Debate: Are We Wasting Money in Healthcare?
Listen to Dan Fox on Healthcare Trailblazers
In this episode, Dan sits down with Mendel Erlenwein, CEO of Previva Health Group, for a lively discussion on the future of healthcare engagement. Dan shares how his team is transforming patient communication by integrating proven strategies from performance marketing into healthcare—breaking down barriers created by compliance regulations and outdated practices.
Learn why direct mail is a thing of the past, how SMS is revolutionizing patient outreach, and what the future holds for digital healthcare engagement.
Key Takeaways
- Text Messaging in Healthcare: How SMS is becoming the preferred channel for patient engagement and why secure portals aren’t the solution.
- Balancing Compliance and Convenience: Strategies for maintaining HIPAA compliance while creating a seamless patient experience.
- Selling into Healthcare: Tips for navigating the complex decision-making processes within healthcare organizations.
- Digital Front Doors: The role of light digital content in enhancing patient interaction and reducing friction.
- Future of Healthcare Communication: Predictions for 2025, including the shift toward digital self-service and streamlined patient engagement.
About Healthcare Trailblazers
On the Healthcare Trailblazers podcast, Mendel Erlenwein, CEO at Previva Health Group, sits down for deep-dive conversations with some of the nation's most accomplished and interesting leaders in healthcare. Conversations focus on the journey to building successful healthcare organizations, as well as lessons and tips that they picked up along the way.
