2025 AEP Drips Performance Report

About the 2025 AEP Report

For the 2025 Medicare Annual Enrollment Period (AEP), Drips reached out to over 1 million Medicare shoppers on behalf of some of the largest U.S. health insurance plans and brokers. Over the course of 25 Conversations as a Service AEP outreach programs, we not only delivered an impressive enrollment impact, but also learned a ton of insights about what outreach works and what doesn’t for Medicare shoppers.

We achieved:

• 100% higher conversion rate for health plans and 240% higher conversion rate for Brokers compared to 2024 AEP.
• 43% lower disqualification or opt-out rate than the previous year.
• 23.1% higher connect rate for health plans.

A few of the insights we gathered:

• Staff up on Tuesdays! Tuesday had the most transferred calls during AEP.
• Large spike in connect rate (+38.1%) during the early period of AEP, suggesting a shift in behavior where more members opted to switch plans early compared to last year.
• A noticeable drop in engagement and transfer rates close to the election, most likely due to election notification fatigue.

Get the entire story with over 30 pages of insights in our free 2025 AEP Performance Report!

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