How a Medicare Plan Reinvented Webform Outreach with Drips
A national Medicare Advantage plan learned that Drips conversational outreach was more effective than their outbound dialing vendor at getting members to talk about coverage.
Challenge
This payer recognized that while calls are still the preferred option to have enrollment discussions, following up with digital leads from webforms with outbound dialing proved costly.
Solution
This payer put their outbound dialing vendor to the test against conversational outreach. Drips worked fewer leads, had fewer touchpoints, and was still able to provide a more effective conversion rate than outbound dialing. Because of better speed-to-conversion and lower cost of sale, this payer moved all webform outreach to Drips.
Results
Scheduled inbound calls with Drips resulted in better prepared conversations, translating to improved conversion rates and cost savings.
