Stay Compliant, Stay Connected: Navigating Healthcare Outreach

Listen to Dan Fox on the Compliance Conversations Podcast by Healthicity

In this episode, Dan chats with CJ Wolf from Healthicity about health communication and proactively reaching out to patients and members. Listen to get a better understanding about maintaining compliance while connecting with patients proactively to drive better adherence and outcomes.  

Key Takeaways

1. AI offers a powerful opportunity for proactive, scalable, and compliant communication with patients — overcoming human limitations — but it must be implemented thoughtfully to address risks like bias and regulatory concerns.
2. Using AI to offer convenient options, including at-home solutions, supported by clear instructions and follow-up reminders, provides patients an opportunity to complete important health screenings without leaving their home or making a phone call.
3. Reaching out to patients in a way that makes them care about their health improves adherence and outcomes.
4. AI is already embedded in many systems, so instead of avoiding it, organizations should develop a clear strategy—balancing potential business value with legal, compliance, and risk considerations.
5. AI isn’t new — tools like Google Maps have used it for years without being labeled as such. As AI becomes more human-like through natural language, it's important for healthcare organizations to recognize that they've likely been using AI all along, just under different names.

About Compliance Conversations by Healthicity

Compliance Conversations is a monthly podcast for healthcare professionals and compliance officers who want to stay on top of the compliance game. Host CJ Wolf has in-depth conversations with industry experts to explore the riddles and complexities of the compliance world. Wolf chats with fellow compliance experts, auditors, physicians, and government officials. Compliance Conversations is produced by Healthicity.

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