How To Get Express Written Consent

Is your brand ready to launch an SMS program from a legal perspective? Find out how to get started with obtaining the necessary consent.

Drips is once again collaborating with our favorite TCPA expert, Eric Troutman of Squire Patton Boggs “the Czar of TCPAWORLD.com” (he’s also our Regulatory Attorney and an all-around great guy) to explore this topic so that you can legally launch your SMS strategy.

But what exactly constitutes express written consent, and how should you get it? Here’s what Eric has to say:

“Prior express written consent is the TCPA gold standard. It assures the consumer knows precisely what contact he or she will receive and how he or she will receive it. It protects you, it protects the consumer, and it helps to assure that the right consumer receives the right information — which makes it easier for you to sell your product. It’s a win, win, win, win — when it’s done correctly. That said, the prior express consent rules can be a bit ticky-tack in nature. They are not intuitive and “magic language” is required—so pay close attention to the regs…and your legal counsel.”

learn more

Related Resources

No items found.
No items found.