FCC Consent Revocation Compliance Overview
How does Drips help enterprises manage the new FCC revocation of consent requirements? View the video overview above to understand the new rules and see how Drips can help with TCPA compliance.
Understand the New Rules
The handing of opt-outs (aka revocation of consent) is expected to change with the new FCC rules taking effect April 11, 2025. In particular, the FCC stated that “…consumers may revoke prior express consent for autodialed or prerecorded or artificial voice calls and autodialed texts in any reasonable manner…”
This means that simply recognizing common keywords like STOP, END, or UNSUBSCRIBE may no longer be enough to remain compliant with the TCPA.
Learn more about the “any reasonable manner” regulatory change.
Disqualified by Drips
Drips helps solve this problem at scale with Disqualified by Drips. Disqualified by Drips uses AI and language models trained on over 1.5 billion real consumer conversations to recognize natural language opt-outs.
Plus, when Drips detects that a consumer wants to end outreach, it is able to categorize that request into one of multiple tiers. This empowers enterprises to respond appropriately to different levels of disqualification in their campaigns.
Learn how Disqualified by Drips can help handle opt-out requests.
Conversational Close-Outs
With opt-out requests getting easier, it’s important to tailor outreach by closing out conversations that aren’t productive.
Drips’ Conversational Close-Outs can help identify when an interaction has reached a natural end.
When it’s clear the consumer won’t take action, Drips proactively closes out the conversation for that offering. By avoiding a global opt-out like “STOP,” you could potentially continue to engage that consumer with other relevant messages.
Learn more about Conversational Close-Outs.
What Are the Risks of TCPA Violations?
Drips data showed less than half of opt-out requests used standard keywords like STOP or END. This means that systems which only look for these keywords may not always understand when a user is revoking TCPA consent.
What could happen if businesses send texts or place calls without the ability to fully recognize revocation of consent? Under the federal TCPA, each violation can result in up to $1,500 in penalties. This can quickly add up to millions in exposure for large audiences. Some U.S. states have their own laws that can add even more risk. In addition, enterprises face reputational risk if it seems they are ignoring consumers’ wishes to end communication.
With all of that in mind, enterprises need a way to recognize natural language opt-outs in order to feel confident that their outreach is compliant. If you’re ready to add this capability to your outreach, contact Drips to learn more.
Disclaimer: This document and all information contained in it are for educational and informational purposes only. Neither Drips nor any of the writers of this document are law firms or attorneys, and nothing herein should be construed as or relied on as legal advice. Drips and the authors herein disclaim any obligations relating to the timeliness or accuracy of the information contained here. No warranties should be implied. Although intended to be current and accurate, regulations and court rulings, as well as interpretations of the same, are always changing and we recommend consulting with your own counsel.
