How a Medicare Advantage Payer Increased Acquisition Conversions by 20%

Use Case: Acquisition

Read this short success story to learn how AI-powered SMS conversations can make health plan transitions easier, improve conversion rates, and reduce the cost of sale.

Challenge

This payer aimed to educate members eligible for Medicare Advantage options through traditional outreach channels like direct mail, email, and outbound calling. Unfortunately, the abrasive nature of these methods created more confusion than interest.

Solution

Drips' two-way conversational approach made it easier for members to engage. Instead of spending time trying to reach members through multiple call attempts, Drips enabled agents to focus on interested members who scheduled a call to explore Medicare Advantage options.

‍

‍

Results

The Drips approach helped identify member intent sooner, leading to higher conversions and lower cost per sale than traditional outbound methods.