A Medical Device Leader

Bay Alarm Medical is the number one-rated Medical Alert System. For over 70 years, their mission has been to protect the most important things in life – family, health, and independence by providing the best senior life-saving alert systems in the nation.

Before Drips

Bay Alarm Medical wanted to increase the revenue from prospects they were capturing through their online web forms. They relied mostly on outbound dialing, but it was becoming increasingly more difficult to reach consumers (because people tend to not pick up the phone if they don’t recognize the number). And when contact was made, the window of opportunity had usually already passed. The struggle, then, was to find a solution that would enable Bay Alarm Medical to connect with their prospects in a way they would actually welcome. They wanted to enable a system that would help qualify prospects and drive more inbound calls to their call center.

Solution: Conversations as a Service

Bay Alarm Medical worked with Drips to transform their outreach efforts with a conversational outreach strategy consisting of humanized, two-way messaging. Drips’ AI-driven outreach was deployed immediately following a completed web form using SMS, outbound calls, and voicemail messaging. The campaign would last as long as five days, or until the call transfer was made. A new reengagement campaign was also implemented three days after a prospect was provided with a quote from an agent but did not convert.

Results: Accelerated Earnings

During the first seven months of Drips’ conversational outreach campaign, Bay Alarm Medical saw a 14% increase in their web form conversion rate — a dramatic increase over their previous methods. They also experienced a 43% increase in prospect conversations, helping them achieve their performance objectives.