Improve Overall Retention and Satisfaction for Prospective Members

Read the full success story to learn how a major health payer maintained connection using Drips Conversations as a Service to reach out to ACA plan shoppers who expressed interest in a plan but abandoned the application process.

Use Case: New Member Acquisition​

Seamlessly guide prospects to digital enrollments or live agent assistance with existing members.

Challenge​

A major health payer needed a better way to stay connected with ACA plan shoppers who expressed interest in a plan, but ultimately never enrolled.

Solution​

Conversations as a Service helped agents effectively reconnect with members and continue engaging towards a completed plan enrollment.

An SMS conversation between an ACA plan shopper and a healthcare payer. The three SMS bubbles read, "Rachel, it's Ana with Health Today. We want to reach out now that you have had some time to consider the benefits of our health care plans. Are you ready to enroll or do you still have questions?  I still have questions. I’ve been comparing plans.  That’s great! A licensed agent can help answer your questions on a call. When are you free to talk?"

Results​

This new approach had a significant impact on the inbound call rate.

10% Lift in inbound call rate. 37% Calls that lasted longer than 15 minutes.