National Nursing University Optimized Advisor Productivity and Expanded Enrollment Capacity

Enrollment Growth Was Stalling

The university had strong demand for its pre-licensure BSN program, but advisors were buried in manual outreach, voicemail follow-ups, and administrative work. Most of their day was spent trying to connect with prospective students instead of having meaningful enrollment conversations.

The result? Limited advisor capacity, inefficient workflows, and growing pressure to hit ambitious enrollment goals.

A Smarter Way to Engage Prospective Students

To improve advisor productivity and student engagement, the university partnered with Drips to introduce always-on, AI-powered conversational outreach.

Through personalized two-way SMS conversations, students could engage on their own time, ask questions, and connect with advisors when they were ready to talk.

The shift helped transform enrollment outreach from reactive outbound calling into scheduled, high-intent conversations that scaled efficiently.

The Impact

The results delivered measurable improvements across enrollment operations, advisor productivity, and student engagement.

Highlights include:

• 47% increase in starts per rep
• 76% reduction in first-year advisor turnover
• +1.5 hours of daily advisor talk time
• $2.5M in operating expense savings
• 53% growth in lifetime value

The university expanded enrollment capacity while creating a more efficient and sustainable advisor experience.

Download the Full Case Study

See how the university:

• Improved advisor utilization
• Increased meaningful student conversations
• Reduced operational inefficiencies
• Scaled enrollment support without significantly increasing staff

Download the full case study to explore the strategy, implementation, and measurable outcomes behind the transformation.

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