PossibleNOW + Drips Conversations as a Service
2024 FCC Consent Revocation Rule Updates
The February 2024 FCC Report and Order introduced three major updates that could impact your customer experience.
Process Opt-Outs in No More Than 10 Days
Update: The FCC order places a deadline to process consent revocation across systems.
Solution: Manage Consent and Preference Data with PossibleNOW
Centralize all customer zero-party data, including consents and preferences, to enable up-to-date compliance data access across every customer touchpoint. PossibleNOW tools empower enterprises to process and implement opt-out requests well within the proposed 10-day deadline.
Accept Consent Revocation in Any Reasonable Manner
Update: Under the new TCPA rules, consumers will be able to revoke consent in any way — not just robotic keywords like STOP or END.
Solution: Understand Conversational Opt-Outs
Disqualified by Drips uses natural language understanding technology to recognize the millions of ways a user can ask to be removed from a campaign.
Drips reports back with tiered disposition data to update CRMs and other systems:
- Unsubscribes
- Explicits
- Close-Outs
- Questionable Validity
Confirm and Clarify Scope of Opt-Outs
Update: A one-time message is permitted to confirm an opt-out and clarify the scope (global or partial).
Solution: Offer Smarter Close-Outs
Drips SMS scripting packages help confirm opt-outs and retain partial consent. Plus, Conversational Close-Outs can recognize when conversations are ending and close out before a global opt-out.
How Drips Works with PossibleNOW
Drips excels at gathering consent preference and other insights from real two-way conversations with the power of natural language understanding. When paired with PossibleNOW, these insights can be managed more easily across systems. With both platforms, your entire enterprise can benefit from refined consumer data updated live.
Outreach That Keeps It Safe
PossibleNOW is the premier solution for consent and preference management. Drips goes even further to support compliance throughout two-way customer interactions at scale.
Get in touch to learn how Conversations as a Service helps major enterprises improve both performance and compliance.
