Prevent “Summer Melt” with Drips
Summer Melt is the phenomenon of college intending students who have applied to, been accepted by, and made a deposit to a college or university but fail to matriculate to that college — or any other — in the fall following their high school graduation.
Each year 10%–40% of high school students with plans to enroll in college the following fall never do.
The populations most susceptible to summer melt:
- Students with low-income backgrounds
- First-generation students
- Students of color
On a positive note, 73% of students from low-income backgrounds who received text nudges enrolled in college (compared to 66% who did not receive texts).
This information is also available as a visual and easy-to-share infographic.
Cool Down with Drips
Leveraging Drips Conversations as a Service (CaaS) over SMS ensures potential students stay connected and informed until they’re ready to speak with an enrollment counselor on their terms.
Contact Students Where They Are
Drips CaaS delivers a proactive, consumer-centric outbound strategy to reach students who don't respond to traditional outreach.
Ninety-four percent of Gen Z, born between 1997–2012 own smart phones and spend an average of three hours and 38 minutes online on mobile devices — almost 50 minutes longer than the average internet user. Additionally, they check their phones 150 times a day and spend 94 minutes texting.
How Drips Can Help
Drips helps engage prospective students in real conversions at scale using AI-powered texting and calls.
Allowing higher education institutions to:
- Drive online enrollment and scheduled agent calls
- Follow up with applicants to boost conversion rates
- Increase call center efficiency and reduce OpEx
If you’re ready to prevent “Summer Melt,” get in touch with Drips today.
