The Art and Science of the Conversational Close-Out

Fast-changing regulations continue to be a major challenge for enterprises looking to reach their audiences. Just recently, the Federal Communications Commission (FCC) adopted a number of new rules.

• The new TCPA 1:1 consent rule taking effect January 27, 2025 aims to make it easier for consumers to clearly understand who they have given consent to… and potentially harder to leverage consent from third-party leads.
• A declaratory ruling clarified that consumers can revoke express consent in any reasonable manner. This makes it much easier for consumers to remove themselves from all automated outreach from your enterprise.
• The FCC will allow a single message to clarify the scope (partial or global) of an opt-out. However, enterprises with traditional outreach channels will struggle to engage consumers to respond to these messages.

Conversational Solutions from Drips

Drips helps clients “Keep It Safe” by staying on top of these regulatory changes and offering proprietary compliance technology and services. This includes our TCPA opt-out solution, conversational close-outs.

During two-way Drips conversations, our natural language understanding (NLU) can detect if someone may not need the messages from a particular campaign. Then, conversational close-out scripting will prompt a gentler close-out instead of an opt-out with “STOP” or “END.”

By recognizing when people no longer need certain outreach, Drips “Keeps It Real” and only sends messages that are valuable and engaging. This creates a better consumer experience and more effectively supports compliance with TCPA, TCR, and other outreach regulations.

Download the conversational close-outs product guide for more details on the challenges of opt-outs and Drips solutions.

Keep It Safe with Drips

Navigating the rapidly evolving landscape of regulatory compliance presents a significant challenge for enterprises aiming to maintain effective communication with their audiences.

Drips offers a robust solution to this challenge through its Conversations as a Service platform. By leveraging natural language understanding and proprietary compliance technology, Drips enables businesses to engage with their customers in a meaningful, compliant manner.

Conversational close-outs further support this by minimizing opt-outs, improving customer experience, and maintaining consumer consent for future communications.

Partner with Drips to leverage our industry-leading conversational technology and compliance expertise. Let us help you keep pace with regulatory changes while maintaining high levels of customer engagement and satisfaction. Contact the Drips team today.