With the popularity of YouTube, Instagram, and TikTok, you probably already know that consumers enjoy multimedia. But did you know you can use multimedia in your organization’s texting with MMS?

What Is MMS?

Multimedia Messaging Service (MMS) is the technology that allows us to send images and other media in a text message. In contrast, SMS can only send plain text. If you’ve ever texted someone a meme or a cat photo, you are already familiar with MMS. Additionally, 85% of Americans have smartphones that are MMS-capable, according to the Pew Research Center. (For reference, that’s more than the 77% who own a computer.)

Why Use MMS?

More Options, More Engagement

When consumers have options, they are more likely to engage. Reaching out with compelling, branded imagery can engage people who may ignore plain SMS.

Humans Are Visual

It’s getting harder to reach audiences and images can help your message stick. The brain can process an image in just 13 milliseconds and can often recall images more easily than words.

Unleash Your Creativity

Texts don’t need to be dry and boring. With MMS, you can bring the same level of marketing creative to texts as you do with other channels. Don’t be afraid to think outside the box!

MMS By Drips

Adding MMS can bring your texting outreach to life and improve engagement for many use cases across the customer journey. Are you ready to add compelling, branded images to your conversational outreach? Get in touch with Drips to learn how MMS can help meet your outreach goals.