Health Tech Nerds Breakfast Program Sponsored by N1 Heath and Drips
Overview of Health Tech Nerds Breakfast Session at HLTH Conference
Welcome with HTN Co-Founder Kevin O’Leary
On October 21st, 2024, the Health Tech Nerds Breakfast at the HLTH Conference, sponsored by N1Health and Drips, focused on innovative data-driven strategies to boost patient engagement. Kevin O’Leary, Co-Founder of Health Tech Nerds, introduced the session, emphasizing the critical role of patient engagement in the healthcare landscape and outlining the Q&A’s exploration of innovative strategies to enhance it.
Panel Introductions
The session featured:
- Jacob Luria, CEO and Co-Founder of N1 Health
- Cammile Bird, Sales, Operations, and Strategy Executive (previously Landmark Health)
- Dan Fox, Head of Healthcare at Drips
- Nate Watters, Chief Sales Officer at Ambetter Health
Data-Driven Patient Engagement Strategies
Jacob Luria kicked off the discussion on improving patient engagement through data-driven approaches. Cammile Bird then shared insights from a program she led at Landmark, where comprehensive data sets were used to personalize outreach and improve patient engagement. N1 Health’s approach involved segmenting patients based on barriers like transportation issues, enabling more targeted communication. At Landmark, data-driven outreach models significantly increased patient engagement, generating approximately $10 million in additional revenue. This model was also applied to a virtual services company for seniors with serious mental illnesses, enhancing engagement among high-acuity patients.
Messaging and Scripting Optimization
Cammile discussed the team’s continuous refinement of outreach messaging and scripting, adapting strategies bi-weekly based on feedback and results. These adjustments led to a 5% increase in reach rates and improved conversion rates for initial appointments.
Long-Term Engagement and Model Expansion
Cammile highlighted the long-term commitment required to optimize engagement strategies. While initial implementations were swift, significant improvements were realized over 9-12 months. The iterative process of sharing data and predicting outcomes facilitated agility and responsiveness, especially during crises like hurricanes.
The Role of Proactive Engagement in Growth Strategies
Dan Fox introduced Nate Watters, who emphasized the importance of proactive communication in growing membership and retaining customers at Ambetter Health.
The session concluded with an invitation for attendees to engage with experts from N1 Health and Drips to further discuss strategies and share insights on enhancing patient engagement.
