CMS’s new Medicaid work requirements take effect January 1, 2027, with member outreach required by summer 2026. The real risk isn’t eligibility—it’s response. Here’s what plans and states need to do now to keep qualifying members covered.

How many touchpoints do Medicare beneficiaries need during AEP? We analyzed our data and found key insights to inform your AEP outreach strategy.

CMRs are critical for improving health outcomes and boosting member experience. So, what makes a great CMR strategy? Investing in outreach is key.

10DLC and The Campaign Registry have changed the game when it comes to compliant, trustworthy SMS outreach. Let's explore how 10DLC campaigns work.

Learn what specific benefits AI-powered Conversations as a Service can bring to your call center.

Just like email providers used to block automated emails at scale, SMS (specifically having a link in a text) is closely scrutinized by cellular carriers.

Property and casualty (P&C) insurance providers face high policy lapse rates, missed payments, and low auto-payment enrollments due to outdated billing processes. Discover how transforming the billing experience with conversational outreach can reduce churn, improve collections, and enhance customer retention.

If you're not using texting to reach the seniors in your audience, you could be missing out on recent trends in seniors' communication preferences.

Drips' Katie Viehbeck breaks down three key sales and marketing data points from the 2024 AEP Drips Performance Report.

If your business relies on communicating with customers via text, autodialers, or voicemails, it's critical to understand FCC rules. Here are four facts to help you stay on top of TCPA compliance regulations.

The FCC ruled that enterprises can use a one-time text to confirm and clarify an opt-out (within limits). See how you can leverage this to avoid unneeded global opt-outs.

When should you contact beneficiaries during the Medicare Annual Enrollment Period (AEP)? Drips analyzed data from millions of conversations to find out the best times and days to reach out.

For Medicare Advantage organizations looking to grow, the right outreach strategy is key. Hear our take on AEP innovation, and don't miss our 2024 AEP eBook for more insights.

After a 2024 FCC Order set a deadline on opt-out requests, enterprises must speed up integration of do-not-call, consent, and contact preference data across systems.

A brief history of mobile communication from beeping pagers to the rise of SMS as a trillion-dollar marketing channel.

As marketing technology continues to advance, it’s important to understand where channels like SMS are headed. Learn what’s coming for the future of text message marketing.

With all the different kinds of texting available, what does your SMS strategy look like? Find the best fit for your company by learning about the various methodologies in our latest blog.

In today’s hyper-connected world, consumers are overwhelmed with messages, emails, robocalls, direct mail, and app alerts. For healthcare payers, breaking through that noise to reach members with meaningful information is harder than ever.

Have you ever gotten a weird, incomplete voicemail? Not only are voicemails like that annoying, but they're also a waste of time for both the company and consumer.

Need to understand TCPA compliance for SMS and calling? Read this in-depth checklist and see how FCC regulations apply to your text message campaigns.

Whether you're a marketer or simply curious about how SMS could help your business, this list of 42 SMS statistics can help guide your research.

New to sending SMS to your customers? Before you go any further, read this intro to SMS rules and regulatory bodies, crafted in partnership with TCPAWorld.com.

What makes a good/valid TCPA express written consent disclosure? Interestingly enough, both the content AND design will determine how your disclosure stands up.

In February 2024, the FCC made a ruling that consumers can revoke TCPA consent in "any reasonable manner." What does this change mean for enterprises that call and text their customers?

Learn how Drips Conversations as a Service redefines customer engagement with a platform that delivers real, effective conversations at scale.

MMS is a powerful tool to add graphics and other multimedia to your texting outreach. But when is the right time to use it?

Are your health plan members making the most of their benefits? Without effective onboarding, your carefully designed benefits may go unused and not have their intended results.

Drips CEO A.C. Evans breaks down the latest TCPA rules about consent revocation and how they affect enterprise outreach.

Learn how the Drips Rules Engine (DRE) helps enterprises manage TCPA compliance considerations while delivering engaging, tailored outreach at scale.

The Drips Rules Engine (DRE) makes it faster and easier to deliver effective and compliance-focused outreach campaigns for Drips clients. Learn how DRE can work for you.

AI brings a lot of potential benefits, but also new risks. Drips Co-Founder and CEO A.C. Evans explores how to keep yourself safe while using AI for customer engagement.

Many insurance shoppers request quotes but don't bind a policy. Learn what causes these quoted-not-sold customers and how to convert more insurance sales.

Implementing MMS doesn't have to be difficult, but it's important to be thoughtful and follow these MMS best practices.

SMS' potential for customer education is often overlooked. Learn how to leverage the power of texting for ongoing engagement with your audience.

Today’s onslaught of unwanted calls and emails has made it incredibly difficult for health insurance providers to connect with members who have a lot of unmet medical needs. To change this behavior in high-risk populations, healthcare professionals must now consider better ways to communicate with their members.

Is your brand ready to launch an SMS program from a legal perspective? Find out how to get started with obtaining the necessary consent.

How can your call center benefit from a successful SMS marketing approach? Reinvigorate your call center by reducing operating expenses and improving both the agent and audience experience.

Is the status quo of customer onboarding actually working? Learn why there's value waiting to be unlocked with SMS campaigns for new customers.

Have you ever lost a customer due to an expired credit card? Learn what causes involuntary churn and how proactive SMS outreach offers a solution.

Got too much of a good thing? AI-powered Conversations as a Service can help call centers manage peak seasons by shifting focus from outbound to inbound.

When you need to reach plan members urgently, texting can give better engagement than methods like calls and emails.

Mass messaging is still the go-to for many healthcare organizations, but it’s no longer moving the needle. Members expect personalized, relevant communication. The “blast and hope” model is rapidly losing steam — and mindshare.

Adding multimedia to your texting outreach can be a game-changer. Here are four benefits of adding MMS marketing to your strategy.

With new FCC rules coming next month on April 11, 2025, Drips attended CompliancePoint Exchange to discuss this and other regulatory concerns. Read this perspective on the FCC revocation of consent panel from Drips VP of Marketing Colleen Sheley.

VP of Key Accounts Bryce Marshall shares his thoughts on what can happen when organizations embrace a customer-first, data-driven approach to engagement.

Empathy matters in care delivery. But how do you scale it across thousands or millions of members? Conversational dialogue creates opportunities to engage compassionately, even when there’s no human on the other end.

Drips' Katie Viehbeck was blown away by the innovative ideas discussed at Medicarians 2024. She shares six key takeaways from the conference about the future of Medicare.

With all the noise from messages across multiple outreach competing for our time, new voicemail approach are needed to break through.

Medicare Advantage plans have made meaningful progress in identifying care gaps and improving performance across measures. The data is stronger, analytics are more advanced, and prioritization is well established. The challenge is execution.

When it comes to communicating the complexities of Medicare Advantage, many healthcare insurance providers are missing the mark.

For the third year in a row, Drips had the absolute pleasure of attending the Aspire Spring Gala in Boston — and once again, it left us inspired, grateful, and full of sugar (more on that in a minute). We were honored to attend alongside our incredible clients from Liberty Mutual, and it's safe to say this event just keeps getting better.

Enhance your medication adherence with our actionable insights from '7 Essential Tips to Boost Medication Adherence Through Communication Solutions.'

Need to help customers pay on time and boost retention? Learn how a complete billing outreach strategy can address the whole retention lifecycle.

Drips Managing Director of Healthcare Dan Fox looks ahead to 2025 AEP and highlights the keys for plans to acquire and retain Medicare Advantage members.

Discover how a national healthcare university improved enrollment conversion, reduced operational friction, and generated nearly $30M in lifetime value impact with AI-powered conversational outreach.

A Medicare Advantage payer used Drips’ two-way conversational outreach to engage hard-to-reach members, increasing AWV scheduling by 14% and generating $9.7M in value. The program also improved call center efficiency by focusing agents on members who were ready to take action.

See how a national nursing university increased enrollment efficiency, improved advisor productivity, and scaled student support with AI-powered conversational outreach.

See how a top five personal lines insurance carrier used Drips Conversations as a Service for policy holder outreach and significantly improved policy and premium retention for pending cancel customers.

Learn how Drips helped a durable medical equipment company improve their outreach strategy to achieve better engagement and retain more patients.

Learn how this top payer used Drips Conversations as a Service to engage with new Medicare members who were without a trusted primary care provider (PCP) relationship.

See how Drips helped a regional insurance company overhaul their customer engagement processes resulting in a 25% increase in conversions.

See how Drips helped a private university modernize their outbound strategy shifting to an engagement model that encouraged prospective students to complete the application process.

Learn how conversational two-way SMS helped improve overall HRA completion rates and lift this payer’s average rating to 4 Stars across contracts.

A national Medicare Advantage plan learned that Drips conversational outreach was more effective than their outbound dialing vendor at getting members to talk about coverage.

Learn how AI-powered SMS, voicemails, and scheduled calls helped this broker convert thousands of potential beneficiaries into enrolled members.

Learn how a major health payer engaged existing members to explore Medicare Advantage plan options using Drips Conversations as a Service, resulting in 20% more conversions.​

Drips Conversations as a Service helped a state Blue Cross organization that serves more than 230,000 Medicaid members to significantly improve member engagement and eligibility redeterminations.

Read the full success story to learn how a major health payer maintained connection using Drips Conversations as a Service to reach out to ACA plan shoppers who expressed interest in a plan but abandoned the application process.

Seniors in the saturated Medicare market can get so overwhelmed by contact that they simply tune out. When that happens, healthcare organizations like Spring Venture Group need an innovative approach. Download the case study to learn how they addressed this challenge.

Drips helped InfoCision double their conversion rate, cut their operating expense costs down by 2/3, and save more than $100 per sale while decreasing agent headcount, thus reducing the cost per positive outcome dramatically.

See how Drips helped Bay Alarm Medical gain a 14% increase in their web form conversion rate and a 43% increase in prospect conversations, helping them achieve their performance objectives.

See how Drips reinvigorated AIS’ Quoted Not Sold follow-up approach with a conversational messaging strategy. The result? Increased engagement with AIS’ audience and a higher rate of conversion for inbound phone calls.

For ACA health plans, investing in new member education is key. Learn how a top-five payer increased engagement and resolved common issues with conversational AI outreach.

What do you do when members miss payments for critical prescription drug coverage? Drips helped a payer use conversational outreach for a more pleasant (and effective) strategy.

Learn how Drips helped a major regional insurance carrier improve retention with coordinated conversational outreach campaigns, all while improving the policyholder experience.

Learn how a major healthcare payer used AI-powered Conversations as a Service to efficiently handle peak contact volumes during AEP.

Learn how Drips helped a leading Medicare insurance agency reach more potential members at a lower cost during AEP.

See how conversational outreach helped a Fortune 25 health insurer drive hard-to-reach audiences to complete CMRs.

Drips Conversations as a Service helped a large health insurance organization improve medication adherence rates for a non-adherent population.

See how a targeted medication adherence campaign from Drips enhanced a payer's star ratings and generated significant cost savings and quality improvements.

Drips helped a leading health insurance company transition from one-way notifications to two-way conversations, improving engagement and increasing Comprehensive Medication Review (CMR) completions.

Higher education institutions aren’t struggling to communicate more—they’re struggling to communicate effectively. This playbook breaks down the real barriers to student engagement and shows how leading teams use AI-powered, two-way conversations to increase enrollment, reduce summer melt, and build trust at scale.

Health plans aren’t struggling to invest—they’re struggling to turn that investment into meaningful performance. Based on insights from healthcare executives across payer, provider, and pharmacy organizations, this brief explores why traditional approaches fall short—and how focusing on member action can improve cost of care, retention, and long-term margin.

A strategic look at the shifting economics of Medicare Advantage, highlighting why traditional cost-cutting is no longer enough—and how outcome-driven member engagement can improve performance, lower total cost of care, and drive sustainable growth.

Higher education institutions lose prospective students at every stage of the enrollment funnel—but not always for the reasons you think. This guide breaks down the five most common enrollment barriers, from application abandonment to summer melt, and provides actionable strategies to improve yield, engagement, and student follow-through.

Current Answering Machine Detection (AMD) technology is meant to tell when an answering machine picks up, but unfortunately, it can be highly unreliable. Discover the difference with Visual Voicemail by Drips.

When consumers text STOP to opt out of automated messages, it can cost you a lot of potential engagement. Learn how Drips Conversational Close-Outs offer a proactive approach to end conversations while leaving the door open for future outreach.

Drips is at the forefront of best practices when it comes to compliance. We have the tools to help you take a more proactive and thoughtful approach to compliance with telemarketing laws.

When contacting customers about sensitive billing issues, it's all about how you say it™. Learn how Drips delivers empathetic and effective outreach for your entire retention lifecycle.

Keeping students engaged from acceptance to the first day and beyond can be harder than you think. Download a free infographic to understand why it’s important for higher education institutions to engage prospective students in real conversions.

Learn how Drips combines with PossibleNOW for a total solution for safe outreach and consent management.

Get an overview of Drips' managed service approach that makes it easy to integrate AI-powered outreach.

With the popularity of YouTube, Instagram, and TikTok, you probably already know that consumers enjoy multimedia. But did you know you can use multimedia in your organization’s texting with MMS?

For use cases that benefit from human-initiated outreach, Drips combines the benefits of AI efficiency and the human touch — all with an easy to integrate managed service approach.

Voicemail is far from dying. Instead, the way people engage with voicemail is changing. Embrace the convenience of Visual Voicemail by Drips and give your audience a simplified way to enter your campaign.

Implementing a compliant disqualification strategy is one of the biggest challenges preventing enterprises from texting their audiences. It’s not as simple as including “UNSUBSCRIBE” or “STOP” in a text message. Let’s look at a better way in this infographic guide.

See how our managed service programs are designed to foster authentic conversations, propelling superior engagement across every touchpoint of the member journey.

Curious how you can creatively use MMS to engage and delight your audience? See four examples spanning the entire consumer journey.

What TCPA regulation changes are taking effect in 2024 and 2025? Get the details and download a free infographic overview to quickly understand and take action on these new FCC rules.

What does customer onboarding look like with Drips? See how a real Drips conversation plays out to welcome a healthcare consumer to their insurance plan.

Are you providing the right experience to insurance shoppers beyond the quote? Download this infographic to understand ways to provide a better experience and convert “quoted not sold” prospects into customers.

Easily drive prospective and existing customers to any web page or web-based app with Drips.

Learn how Drips Conversations as a Service offers an innovative way to engage hard-to-reach students.

Every brand struggles to move people through their funnels. Consumers aren’t motivated to engage and brands are fighting diminishing returns on their outreach efforts. Drips Conversations as a Service is a new and better way to reach audiences to drive valuable outcomes. See how the platform works and why Drips is the premier choice for enterprises across major industries.

Why use Drips for member onboarding? See real results from our work with major healthcare clients.

Learn how Drips helps insurance carriers and brokers looking for a better way to reach current and potential policyholders.

Learn why Drips is the ideal choice for healthcare payers and brokers looking for a better way to reach members.

See why Drips is trusted by major banks, lenders, and service providers to successfully engage audiences and drive results.

Drips is at the forefront of best practices when it comes to compliance, including when we’re handling “disqualified” users. Unlike other systems, we take a case-by-case approach to handling users who signaled they may not be interested.

Conversational outbound for billing can deliver more revenue and better retention KPIs. But how is the customer's experience? See for yourself with this example conversation based on real customer interactions.

During the 2025 Medicare AEP, Drips contacted over 1 million shoppers and learned a lot about how to engage Medicare beneficiaries. Download the full report for over 30 pages of AEP insights!

Get our eBook chock full of insights about managing TCPA consent in light of FCC changes coming in 2024 and beyond.

During the 2024 Medicare AEP, Drips contacted over 2.3 million shoppers and learned a lot about how to engage Medicare beneficiaries. Download the full report for over 30 pages of AEP insights!

During the 2023 Medicare Annual Enrollment Period, we contacted millions of health plan shoppers and gained valuable insights about when, where, and how this audience engages. Get our eBook for details to support your next AEP campaign.

In this episode, A.C. Evans shares why traditional outreach is broken and the benefits of turning standard push text messages into a conversation.

With new FCC consent regulations now taking effect in April 2025, listen to this webinar recording from the experts at Troutman Amin, LLP.

See a demo of how Drips helps payers and providers reach individuals to promote medication adherence.

See a demo of how Drips help payers reach plan members to drive comprehensive medication reviews.

See a video demo of Drips in action during Medicare Annual Enrollment. Learn how conversational outbound helps payers grow their members.

Listen to Drips Managing Director of Healthcare Dan Fox explore how SMS is revolutionizing patient outreach within the healthcare industry.

Drips Managing Director of Healthcare Dan Fox discusses why not all AI systems are built the same. Having a system that’s always on message, relevant, and maintains compliance at scale represents a huge opportunity.

A.C. Evans sat down with PACE to discuss how a conversational approach can save call centers time by delivering high-intent, prospects that are ready to talk.

In this episode, Dan Fox shares how conversational AI is driving real results in healthcare, from boosting medication adherence to building patient trust.

Conversations as a Service enables home and auto insurance providers to engage hard-to-reach audiences in real two-way conversations at scale. This overview video shows Drips in action as it engages a consumer who requested an auto quote.

Conversations as a Service enables higher education institutions to engage hard-to-reach audiences in real two-way conversations at scale.

Conversations as a Service enables healthcare providers to engage hard-to-reach audiences in real two-way conversations at scale. This overview video shows Drips in action as it engages a patient who missed an appointment.

Conversations as a Service enables health plans and brokers to engage hard-to-reach audiences in real two-way conversations at scale. This overview video shows Drips in action as it engages a health plan member.

Conversations as a Service enables financial services organizations to engage hard-to-reach audiences in real two-way conversations at scale. This overview video shows Drips in action as it engages a consumer who requested a loan estimate.‍

Drips Co-Founder and CEO A.C. Evans joined the One Liners podcast to discuss Drips, big TCPA compliance changes, what’s next in AI, and much more. See the video interview and read key highlights from the conversation.

Listen to Drips Managing Director of Healthcare Dan Fox explore how Drips is transforming communication within the healthcare industry on the Millennium Alliance Podcast.

Think engaging campaigns can't go hand-in-hand with regulatory boundaries? Think again. Watch this Medicarians 2024 panel learn how SMS campaigns be both effective and stand up to regulatory scrutiny.

Listen to Drips Managing Director of Healthcare Dan Fox explore how leading organizations are using AI to stay compliant while reaching more people, more effectively.

In this episode, Dan Fox breaks down key terms like “large language models” and “deep learning” in a way that makes sense and discusses what healthcare leaders need to know right now.

Listen in as N1 Health and Drips clients discuss how innovative data-driven strategies help boost patient engagement.

How does Drips help enterprises manage the new FCC revocation of consent requirements? View this video overview to understand the new rules and see how Drips can help with TCPA compliance.

Drips' Conversations as a Service platform is a new way to reach large and hard-to-reach audiences more effectively. Watch our overview video and see how Drips can transform your customer engagement.